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NOVEMBER 7, 2008

Sweet surprise
Human Skateboard Willy Wonka & the Chocolate Factory Gummovenn diagram



Thorntons' "Stuck" ad

British chocolatier teams up with American auteur, and what do you get? Only the sweetest, most satisfying TV spot we’ve seen in (advertising) ages.

Thorntons is a mass-market chocolatier with around 400 shops across the UK. Harmony Korine (Gummo, Julien Donkey-Boy) is a fiercely independent and idiosyncratic filmmaker — but the odd coupling pays off. A young boy stands outside a Thorntons shop, searching for the right words to inscribe on a gift of chocolates, and his paralysis plays out in the world around him: Characters jerk back and forth, a figure skater stops mid-twirl, and young lovers rub noses again and again. The highlight? A man and a dog, suspended in the air and fluttering like birds. The effect is strange — beautiful — and oddly affecting.

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