SEPTEMBER 5, 2008
Book ’im
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 VIDEO |
Shoplifting, according to an article in a recent issue of The New Yorker, is a really big problem — $40-billion-a-year-in-losses big. To curb runaway stock shrinkage, stores are employing increasingly Big Brother–ish spyware; reading about it will render even the most upright among us woefully self-conscious upon the threshold of Saks. Only a truly brazen, convention-defying, and slightly twisted soul would attempt to boost books at a Borders in Ann Arbor — all the while making an instructional video out of it. Someone like, say, Fight Club author Chuck Palahniuk.
Apparently, for Palahniuk, rule No. 1 of shoplifting is to talk about shoplifting. The bizarre clip has the author coolly strolling the aisles plugging books he likes, then shoving them down his pants. The video — to promote Palahniuk’s latest novel, Snuff — was created, interestingly, by Borders itself, which happens to be in deep financial trouble.
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“How to Prevent Stock Shrinkage with Chuck Palahniuk”
