JUNE 4, 2008
Classical music 2.0
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 TV SPOT: “Roller Coaster” |
The Internet may have restored music videos to cultural relevance, but up till now, it’s mostly been about elaborate indie dance routines and mustachioed ’70s rockers. With “Roller Coaster,” though, a one-minute TV ad for the Zürich Chamber Orchestra, the agency Euro RSCG Zürich has produced a perfectly splendid video short that brilliantly combines classical music and animation.
The sheet-music staff for the last minute of the fourth movement of Beethoven student Ferdinand Ries’s Second Symphony — those five lines on which the clef signs and notes and rests sit — becomes a roller coaster. As the music builds steam, so does the coaster-cam P.O.V. pick up speed, taking hair-pin turns and swooping down vertiginous drops. The little film manages to make a very familiar piece of the classical repertoire seem exciting and new again. Sweet, as the kid in us might say.
“Roller Coaster”
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