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When graphic designer Paul Sahre went looking for an inexpensive summer rental on Long Island in 2001, he made a stunning archaeological discovery: a long-forgotten place called Leisurama, a planned community of beach houses built in the early 1960s and fully equipped with appliances, furniture, and household utensils from Macy’s. It was a living record of everything that a more innocent post-war America dreamed it could be.
Leisurama Now: The Beach House for Everyone collects Sahre’s photographs of the aging but still vital attempt at an affordable beachfront utopia: present-day pictures of the houses themselves — still striking in their uniformity, though distinguished by varying degrees of care or disrepair — and their kitschy wood-paneled interiors, the candy-colored inventories of furnishings and equipment that came with each home, and the eerily cheerful catalogues that sold the houses at that hopeful, proto-groovy, New York World’s Fair moment. Taken as a whole, the book is a nostalgic snapshot of the way things almost were.
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