APRIL 4, 2008

Today’s products retrofitted back to
the future

WEBSITE: Worth1000

Worth1000 bills itself as a “contest website” (with competitions in the categories of photography, multimedia, text, and Photoshop) — not exactly a description that inspires one to race to the computer to check it out. But you should. One of its most recent Photoshop contests, Vintage Ads 6, gave participants 48 hours either to create an ad for a modern product using vintage advertising motifs or to take a vintage product and display it in a modern way (most participants chose the former).

The top 39 entries featured on the site for each contest are often wonderfully creative and funny and at times brilliant. A sepia-toned ad for TiVo, for instance, shows two kids watching Howdy Doody; a Girls Gone Wild ad — featuring women from bygone eras showing nothing more than what you’d see on prime-time TV — takes on an entirely different meaning; and the joys of Panasonic’s Blu-ray DVD player are celebrated by a Toulouse Lautrec–ish cancan girl.

Worth1000’s Vintage Ads 6 Web page

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