MARCH 27, 2008
Seeing is believing
 |
 |
 TV SPOT |
It’s easy to miss what’s right in front of you if you’re paying attention to something else. This is usually funny when it comes to slapstick comedy (we’re looking at you, banana peel) but can be seriously tragic when the person who’s distracted is driving. “Test Your Awareness,” a new PSA from Transport for London’s campaign for cycling safety, turns the fact that we can all miss seeing the obvious into a clever perception test that could double as an absurdist comedy–art happening.
The spot asks you to count the number of passes a group of basketball players makes to one another, but pay close attention: It’s harder than it sounds. We can’t tell you any more, but if you’re like us, you’ll probably have to watch it twice.
to a friend| Invite a Friend | Sign Up | Share |  |
“Test Your Awareness”
Ask.com for more information on the “Test Your Awareness” campaign
