OCTOBER 9, 2007
Sony’s latest supercool, how’d-they-do-that commercial
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 TV SPOT |
As longtime VSL subscribers may remember, we flipped for the last two commercials for Sony Bravia TVs (look here and here). And we’re happy to report that the latest one, “Play-Doh,” is every bit as good.
The Bravia spots seem to have hit upon a winning formula: Colorful objects awaken otherwise drab urban landscapes. Directed by Frank Budgen and shot in stop-motion animation, the new, minute-and-a-half ad features hundreds of colorful plasticine bunnies that appear to be taking over New York City — squeezing out from manholes, drainpipes, and garbage cans — all set to the Rolling Stones song “She’s a Rainbow.”
Okay, so after watching “Play-Doh” you probably won’t rush out to get a Bravia TV, but you might step cautiously next time you’re crossing the street.
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“Play-Doh”
an interview with the animation director
the making of “Play-Doh”
Ask.com for Sony Bravia
