NOVEMBER 19, 2009
Power Pop
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 NONFICTION |
Most architectural monographs are handsome if staid affairs. But taking things in a fascinating new direction is Wendy Evans Joseph Pop Up Architecture , which showcases the firm’s range of designs through clever (and in Joseph’s words, “more mischievous”) pop-ups, slides and inserts. The result is a 14-page, meticulously constructed book that is as fun to look at and interact with as it is interesting.
The projects on display include a Home Observatory, a Pedestrian Bridge, a Writer’s Studio and the Holocaust Memorial Garden—each with detailed, multi-dimensional components that are as much of a marvel in miniature as they must be in person. “In our work we always look for the hook,” writes Joseph in the foreword. “The space that confounds expectations, the surprising reference, and the details that dispense with convention in favor of invention.” Now that’s thinking outside the box—and the two-dimensional page.
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Wendy Evans Joseph Pop Up Architecture
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