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MAY 13, 2009

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Mercedes Bas Plus

This clever, brilliantly executed Mercedes ad doubles as a PSA against texting while driving.

You’re in the driver’s seat, and the car you’re in crosses a bridge made up of multiple instances of the word bridge. You pass by a house made out of h-o-u-s-e, and through a rainstorm of cascading letters (which spell out raindrop). All of the sudden, something scary appears in the road — it’s five letters long, and . . . think quick!

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