FEBRUARY 2, 2007

We know who’s going to win the Super Bowl . . .

TV SPOT: "Happiness Factory"

We’re going to go out on a limb and predict that come Monday, people are going to be talking about the other big Super Bowl winner: Coke.

One of three Coke spots running on Sunday, “Happiness Factory” is an irresistible, mega-budget Pixar–meets–Rube Goldberg animated fantasia about the inner workings of a Coke machine — and evidence that Coke clearly has more marketing money than God.

(For the record, the spot, which has aired a few times elsewhere before getting its Super Bowl star turn, is not actual Pixar — it was created by the New York animation studio Psyop, and commissioned by the ad agency Wieden+Kennedy.)

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