MARCH 27, 2009
Stockholm syndrome
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 WEB AD CAMPAIGN |
Leave it to Sweden’s “Some assembly required” superstore to run an interactive ad campaign that asks us to do the work.
Speak, whistle, or scream into your computer’s microphone, and the actors in IKEA’s “Come In to the Closet” react accordingly. Each room contains its own cast of characters: A cheerleader struts and spins in a giant closet; a family with matching Harpo Marx hairdos frolics in a bedroom; two pantsless dudes do some synchronized ironing in their hipster hideaway. Better yet, upload your own MP3s and watch the dancers synch into it. Say what you will about IKEA itself — this is Nordic design anyone can get behind.
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IKEA’s “Come In to the Closet” website
