• This Wizard of Oz analogy shows how openness is a strong marketing tool, more practical than dealing with the corrosive effects of masking the truth. [1 of 3]
 

today’s Very Short List:
culture 7 Nov 2012

by Daniel Baylis, director of content for N/A, a new kind of agency, which connects people and brands in ways that effect positive social change.
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  • So-called “reputation capital” is becoming a reality. In the future, your social reputation score might be far more important than your financial credit. [2 of 3]
 
  • “Performance philosopher” Jason Silva is a cheerleader for openness and the free exchange of information. He’s responsible for this gem. [3 of 3]
 
  • Images (in order): “If I Only Had a Yellow Brick Road” and “Not Humbugs! Algorithms!” by Flickr user “garland cannon (on hiatus),” (Creative Commons); screen grab of “Radical Openness.”
 
 

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lit 6 Nov 2012

Susan Straight’s Between Heaven And Here

tech 5 Nov 2012

Patrick James On The Dreamliner

food 2 Nov 2012

Morgan Clendaniel On Fixing Broken Food Networks